Every automaker was hit hard by the 2008 recession and some are still recovering. Mitsubishi is among the recovering and, even after closing its only United States plant, it’s aiming for the sky. The small Japanese automaker isn’t giving up and it certainly isn’t going down. This year, the automaker expects to sell over 100,000 vehicles in the United States, marking a milestone it hasn’t hit since 2007.
The automaker’s focus is pretty simple: crossover utility vehicles, also known as the hottest selling segment in the United States at the moment.
“We’ve got a laser-like focus on CUVs right now, and we’re certainly committed to this direction,” Ken Konieczka, Mitsubishi Motors North America’s vice president of sales, told The Detroit News.
Proving their commitment, the automaker plans to launch at least five entirely new or redesigned vehicles by 2020. Among the vehicles is the MirageG4 sedan and redesigned Outlander PHEV later this year; a new crossover in 2018; a larger, newer Outlander in 2019; and a smaller Outlander Sport in 2020.
Mitsubishi’s 2016 sales are expected to continue the trend of 22 consecutive months of year-over-year sales and a second year of profit in North America.
We here at Schaumburg Mitsubishi can’t wait to see each and every new model as it rolls off the line and onto lots!